The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

The other name for perceptual mapping is positioning mapping. It is a visual tool that is used in marketing to display customer's perceptions of brands, products, or services relative to competitors.

The perceptual map, above, was built from synthetic data. GPT4 was used to collect the attributes and the brands by trawling the language of the internet. Brands and their associated attributes were ...

One of the key challenges in tone mapping is to preserve the perceptual quality of high dynamic range (HDR) images when mapping them to standard dynamic range (SDR) displays. Traditional tone mapping ...

With this idea of perceptual diversity, what we’re trying to do is bring back into the light this idea that, in fact, we all differ, and the differences don’t have to be very large to exist.

Furthermore, to reveal crucial information, a specialist with accurate mapping and interpretation skills is needed. This form of perceptual map is employed in large-scale research.