On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m. meeting with ...

Over time, this logo evolved into the iconic Pepsi logo even as the beverage’s name was officially shortened to Pepsi in 1961, ditching the cola part, in order to stand out from rival brand Coca ...

In a world where every brand claims to taste the best, PepsiCo is approaching the taste conversation differently by showing customers how good Pepsi is, instead of telling them.

one change fans may notice most from the Rays’ changed stadium is that Steinbrenner Field serves Pepsi, while ...

In a throwback to peak ’90s pop culture, the Backstreet Boys hit the Daytona 500 with a nostalgic performance and exclusive ...

As temperatures soar and the summer sun shows no mercy, nothing hits the spot quite like an ice-cold sip of one’s favourite fizzy drink. And as consumers ... when we launched the Pepsi Titan Project ...

The British public are furious over the rebrand of the beloved books and stationery retailer WH Smith, which has been sold ...

WITH limitless sweets, toys galore and even a zoo, Neverland Ranch was a dream playground for Michael Jackson to relive the childhood he missed out on.  But for the children he allegedly ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...