From legendary trash talk to playing left-handed just for fun, the stories about Larry Bird are almost too crazy to believe.

A woman goes to a store to pick up a Pepsi and notices the Coca-Cola products are completely untouched. In a TikTok with over ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

PEPSI has launched two new flavours – one of which is based on a classic British summer dessert. The indulgent options have ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Pepsi India bottler Varun Beverages reported fourth-quarter profit below analysts' estimates on Monday, as higher raw material costs overshadowed volumes growth driven by its expansion in Africa.

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...