Meta Platforms is rolling out a new partnership program to appease European Union antitrust regulators that will let rival ...

APEX Consulting's latest initiative provides agencies with a structured framework for client acquisition through paid ads.

Last night, GamingOnLinux spotted the policy on Steam's pricing page. It was initially assumed to be a new rule, but SteamDB ...

While the little regulation on Steam still allows for a lot, the most common freemium models from mobile gaming still are not ...

Basic controls are needed at the U.S. Treasury, Elon Musk said on Tuesday, after a U.S. district judge on Saturday blocked ...

Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

In-game ads have now been officially banned from the popular gaming platform Steam, according to the new guidelines.

Google said it would no longer restrict advertisers from using trademarks of other organizations. That change became a headache for nonprofits.

The rise of AI-powered search overviews and predictive recommendations has led to a notable decline in the effectiveness of traditional paid search advertising. Mihir Mehta, Managing Partner at ...

Cheery mom-and-pop computer game business Valve have created a new Steamworks page for their policy about in-game ...

The controversial rap artist posted the ad after a series of rants in which he declared: “I’m a Nazi” and that he is a big ...

One year into this tracking method, Currys has determined that its TikTok content delivers a higher ROI than paid advertising. Although organic social is cheaper to invest in than paid advertising ...