Digital marketing is an important tool for new business, a small shop or a brand that is getting bigger. Digital marke ...

Pub tech startup Swivel wants to make ad ops less manual and time-consuming with an AI yield optimization tool designed by people who built ad servers.

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for ...

AI Overviews are pushing paid ads out of sight. Adthena analyzed 10 million SERPs to show where brands are losing ground and ...

Apple Search Ads is now Apple Ads and this is no small name change. It is the equivalent of the shift from Google AdWords to Google Ads years ago. Just like when Google expanded beyond search ...

It's a deal that combines two of the biggest players in U.S. advertising to create the world’s largest media buying agency, ...

The old A4 four-door is no more—at least for a while or until Audi redoes its nomenclature yet again. If you want a small ...

Target CPC bidding in Google Ads Demand Gen campaigns gives advertisers automated control to drive more clicks at a ...

Ad strength is a helpful guide, but not a crystal ball. Learn how to use it without mistaking it for a Google Ads performance ...

So, if you are serious about carving a successful career in digital marketing, start by checking out expert-led SEO Training ...

Platforms such as Reddit, Snap and Pinterest are leaning on AI-driven ad targeting Reddit unveils AI-driven ad tools to help brands tap into user discussions Skip to main content ...