In this article, we take a closer look at how Amul’s summer marketing strategy turns up the heat, mixing nostalgia, creativity, and clever campaigns to keep its treats a staple of the season.

Karnataka government to establish Gig Workers' Welfare Board and collect 5 pc cess from online aggregators. CM Siddaramaiah ...

Sunder Balasubramanian breaks down how Myntra Fwd is capturing Gen Z’s attention through trend-first marketing, ...

Sneakers have become a status symbol and self-expression, attracting the same consumers who sip exotic coffee, and shop at ...

As Indians are seeking to experience live events, Lady Gaga's exclusive visit to Singapore is pulling them to splurge.

The emergence of quick commerce platforms is transforming the shopping landscape in India. There was a time when festivals ...

PlanetSpark will join the rare club profitable edtech startups in India by FY26 after reaching break-even in FY25, according ...

Abound, a go-to remittance app that was spun off by India's Times Internet, has raised $14 million in a seed round.

Demand for the freelancing profession is increasing day by day, particularly among students of an Online Bachelor of Business ...