Up until a few years ago, Woods appeared destined to wear the Swoosh forever. Outside of Michael Jordan, no recent athlete ...

The Phoenix Suns' earliest connection to the Nike Basketball brand occurred nearly a half-century before their all-time ...

Through four NCAA Tournament games, one could argue the Duke Blue Devils really haven’t been tested. They cruised to a 93-49 ...

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social media and billboard campaign, or promoting them at major tastemaker events such ...

Deion Sanders will forever be a sports icon long after his coaching career is over. Shortly after he made the decision to ...

Just like national holidays, people often have personal anniversaries they hold dear, for sneakerheads, that special occasion ...

Cooper Flagg has one of the more unique NIL situations in college sports having signed a sneaker deal with New Balance but ...