As WHSmith becomes TG Jones, can you remember what famous brands like Nike, Amazon & Tinder were originally called?
IT’S synonymous with last-minute school supplies and panic buying sweets or books at the airport. But brace yourselves, ...
Harvard Business Review18h
Research: How Retailers Respond When Brands Start Selling Direct
A new study analyzed the product orders placed by nearly 2,000 multi-brand retailers in the U.K. and France before and after a partner brand launched direct sales channels. On average, retailers ...