"I am satisfied with what I have" - Dirk Nowitzki on why he turned down millions in endorsement deals originally appeared on ...

Fadeaway World. At 62 years old, Michael Jordan remains the highest-paid athlete on the planet, not through buzzer-beaters or ...

President Trump just signed an executive order that could reshape the future of college athletes and NIL money. Here’s what ...

Endorsement deals beckon and the Lionesses could follow tennis star Emma Raducanu, who made more than £10m last year, say ...

After the England Lionesses defended their European Championship crown, two stars of the squad have been tipped to make as much money as Emma Raducanu.

The sportswear industry continues to be a lucrative market. Here are eight biggest sportswear brands with combined $110bn ...

Sanders, AKA “Prime Time,” landed endorsement deals during his playing days with Nike, Pepsi, Sega, Pizza Hut, American ...

Deion Sanders loves headlines, some say that Coach Prime is a natural entertainer with his larger-than-life persona that ...

Caitlin Clark poked fun at Kelsey Plum on Instagram on Sunday, July 20, amid the controversy over Plum's comments about Clark ...

Joel Embiid's Skechers deal could disrupt the sneaker world—here’s why it’s a game-changing move for the NBA and the brand.

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...

After Rashawn Slater, a lineman for the Los Angeles Chargers, signed a lucrative contract extension with the NFL team, one ...