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HUL will secure 90.5 per cent of Uprising Science, the parent company of Minimalist, through a combination of secondary buyouts and primary infusion, with plans to acquire the remaining 9.5 per ...

The Rs 2,715-crore acquisition of premium beauty brand Minimalist from a company founded four years ago is "a great example of making" Hindustan Unilever Ltd's portfolio future fit and it shows the ...

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Hindustan Unilever has agreed to acquire beauty startup Minimalist for about $342 million, as the consumer goods giant seeks to expand in India’s fast-growing premium skincare market.

Hindustan Unilever acquired a 90.5% stake in D2C beauty brand Minimalist, valuing it at Rs 2955 crore. The transaction will complete by June. Minimalist, founded in 2018, saw an 86% revenue jump in ...

HUL Minimalist acquisition: ET first reported on January 3 that the deal was in the works. Founders Mohit Yadav and Rahul Yadav will continue to lead the business for two years. The Rs 2,955-crore ...

no-BS approach — Minimalist’s products had no loud packaging, but simply listed down the ingredients against a white background. The brand focused on transparency, and said that there were lots of ...

FMCG major Hindustan Unilever Limited (HUL) has announced the acquisition of the premium actives-led beauty brand Minimalist, which is set to provide a boost to its Beauty & Wellbeing portfolio.