Discover the newest functional beverage innovations that are shaping the future of wellness in the beverage industry.

The ready-to-drink (RTD) market keeps reaching new heights. The global market size was valued at $766.6 billion in 2024 and ...

Sugar Hydration Formula Backed by Electrolytes, BCAAs, and Essential Nutrients to Maximize Performance, Recovery, an ...

Ingenuity Brands, Burlingame, Calif., used last fall’s annual meeting of the American Academy of Pediatrics to introduce ...

We consulted with experts and put 19 products to the test to find the best energy drink to power you through the afternoon ...

With health and wellness trends continuing to prompt innovation across beverage categories, experts highlight how the sports and recovery drink markets are catering to consumers’ evolving need states.

PHOENIX, AZ, April 3, 2025 (EZ Newswire) -- With the rise of functional beverages ... Riding this cultural shift is VIVAZEN, a social drink made from plant-based ingredients that help people ...

Everyone wants something quick,” he says. To overcome this, the company is investing in fortified options and functional drinks, positioning Rasna as a healthier, nutrient-rich alternative.

While kombucha remains at Remedy’s core, the company has diversified with products like Remedy Sodaly, an all-natural soft drink alternative, Remedy Shots 60ml functional shots, Remedy KICK, a natural ...

The product is designed for individuals seeking to enhance performance with a natural, functional drink. It is currently available in six flavors: Son of a Peach, Orange Drizzle, Red Ryder Punch ...

Perhaps best known for his on-court dominance, NBA player Steph Curry is hoping some of that success translates into the crowded court of sports drinks. The drink, called PLEZi Hydration ...