Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

Matcha and green tea both come from the same plant, Camellia sinensis, and have been cherished for centuries for their health benefits. However, the way matcha is grown and prepared differs from ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Matcha coffee is a fantastic alternative to traditional coffee, especially if you're looking to combine coffee's energy boost ...

Discover the buzz around matcha in Cape Town as locals grapple with its pronunciation and health benefits. Join digital creator Kuhle Sonkosi on a humorous journey to understand this green tea trend.

The Matcha Tokyo in Shinjuku serves organic matcha drinks and sweets, from lattes to soft serve, just steps from the station, ...

At the new café 12, the tea is from renowned farms and the pastry chef is from Noma. We can imagine the lines already.

Matcha protein is all the rage on TikTok, and it makes sense. You get all the antioxidant benefits of matcha and all the muscle growth power of protein.

Matcha green is one of the biggest 2025 spring colour trends, thanks to its natural look and soothing effect. We explain why ...

While matcha certainly holds a special place in the hearts and cups of many, these alternatives provide an exciting ...