In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

While the benefits of green tea have been known for decades, what if we told you there's a drink vying to replace your ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...

Rising demand and supply chain issues may lead to a global matcha shortage this spring. Learn why it’s happening and how to ...

Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible ...

Matcha may have been around for nearly a thousand years, but it seems like the ancient green tea powder drink has never been more popular — here, anyway. It’s turning coffeehouse and tea shop ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

Matcha green is one of the biggest 2025 spring colour trends, thanks to its natural look and soothing effect. We explain why ...

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