MarTech on MSN2d
8 challenges for marketing teams navigating the MAP market
If your team is in the market for a marketing automation platform, here are eight things to keep in mind. The post 8 ...
Searchenginejournal.com25d
Mapping Digital Marketing KPIs To Business Outcomes
Search and digital marketing metrics often translate to conversions, visits, clicks, click-through rates, return on ad spend (ROAS), and similar. When you can map things out and see beyond the ...