Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo. A logo is a ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

As marketing continues to evolve, I believe the strategic use of branded swag will remain a valuable tool for companies seeking to engage their target audiences and build lasting brand loyalty.

Successful rebrands involve everyone in the company. Not just marketing, not just advertising; everyone. Customer service. Operations. Fulfillment.

For the second time in six months a major Connecticut health insurance company is rebranding itself with a new logo and consumer focus, as the industry continues to shift away from being solely ...

Logo Loc was founded in 1992 and was an outgrowth of company president Tom O’Reilly’s venture into the retail clothing import and export business. Following research and development of a unique ...

The company will replace its familiar blue square logo and will launch a new GM.com website to share the latest information about work in electrification and self-driving cars.

Coke’s logo, then, is an “Ida,” a name that was seventh in popularity for baby girls in the 1880s before virtually disappearing. Today, it’s almost a one of a kind.

Marvell Semiconductor had the same logo for 25 years. The Santa Clara chipmaker was all set to roll out a new look — and then the Covid-19 pandemic hit. Silicon Valley Business Journal ...