Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

Specific initiatives in 2024 include a relaunch of the agency website that is part of reinventing how and where to tell the Digitas story. Others include more than doubling the number of webinars, ...

The young, social media-first generation has made Hindustan Unilever draft in creators to promote its Indulekha hair oil and ...

Some of the industry’s brightest and best are standing by to judge submissions to this year’s Thinkbox TV Planning Awards, ...

Founded in 1999, Salesforce remains one of the world's most popular and trusted software companies. At its core, Salesforce ...

Sri Lanka’s tourism industry contributes 12% to the GDP currently. All the Southeast Asian markets are doing better than Sri ...

“Nike’s renewed focus on expanding its womenswear offerings is essential to its turnaround. Nike can continue to grow its ...

Learn how to optimize Google Ads with Performance Max and enhance your advertising strategy for better results.

Inside NBCUniversal's 'Wicked' marketing plan to launch the hit film on Peacock — and tout Its streaming movie library ...

Were you now or ever wondering how successful small businesses always stay ahead? Do you look for new schemes to transform ...

The Department of Trade, Industry and Competition is pushing ahead with its plan for a R100bn transformation fund and has published a draft concept document on the fund for public comment.

As restaurant and food business owners, that means we can trust that our customers are likely to visit us during seasonal ...