Influencer marketing has rapidly emerged as one of the most effective strategies in the digital age, transforming the way brands connect with consumers.

The year is 2025. You wake up, check your email, and AI has already drafted responses. Your ad campaigns? Optimised while you ...

Agencies that consistently invest in themselves build credibility, attract stronger prospects and create a robust qualified ...

Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

The young, social media-first generation has made Hindustan Unilever draft in creators to promote its Indulekha hair oil and ...

City officials say more information on a $150,000 marketing campaign aimed at addressing ... the recent council vote that approved a plan to lease and fence in a parking lot in front of the ...

Digital marketing is important for small businesses that want to reach more people and make more money. But a lot of small ...

In today’s highly competitive digital space, Malaysian businesses are realising that piecemeal marketing just doesn’t cut it ...

Celebrity endorsement can be a costly business – and it might not deliver. Owen Laverty of Ear to the Ground explains changes ...

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As for advice, one of the most important lessons I’ve learnt is the power of adaptability and composure. No matter how much ...