Influencer marketing has rapidly emerged as one of the most effective strategies in the digital age, transforming the way brands connect with consumers.

The year is 2025. You wake up, check your email, and AI has already drafted responses. Your ad campaigns? Optimised while you ...

Agencies that consistently invest in themselves build credibility, attract stronger prospects and create a robust qualified ...

Universal put forth one of the biggest marketing campaigns this side of "Barbie" last year for "Wicked," and it was rewarded ...

Celebrity endorsement can be a costly business – and it might not deliver. Owen Laverty of Ear to the Ground explains changes ...

The Supreme Court on Wednesday ruled for the Food and Drug Administration in its crackdown on sweet-flavored vaping products following a surge in teen electronic cigarette use.

CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.

Microsoft and Pearpop use AI, creators and cultural moments like Art Basel and NYFW to drive awareness and sales for emerging ...