Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

Perceptual mapping is a graphical technique allowing you to plot competitor brands and identify holes where new products can profitably be developed. Consumer perceptions of products are the input ...

A two-axis perceptual map is the industry standard for communicating critical findings. In other words, a typical perceptual map rapidly and easily summarizes the most important survey results. 2 ...

Netherlands, 11th Sep 2024 - The technology has changed the dynamics of trade and commerce. There has been a shift in the working of customer relationships. It is the customer that matters. You ...

The research data on which such a perceptual map is based is mostly collected by asking respondents to associate brands with a list of attributes. Simply put: How do they perceive the brands in ...

Such is the way of life in business as we know it, whether you are managing a Fortune 500 company, a small consultancy, or a community business. It is certainly true for any startup. But as an ...

Perceptual map of automotive brands Source: Language Models for Automated Market Research: A New Way to Generate Perceptual Maps. Li, Castelo, Katona and Sarvary. Human subjects (n=530). The ...