Sina Schuldt/picture alliance via Getty Matcha lovers beware — there may be a matcha shortage on the horizon. Increased global demand for the green, tea-based powder adored by many beverage ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next ...

Matcha is an increasingly popular coffee alternative among Gen Z. I tried replacing my coffee with matcha for a month, and here’s what I found. I thought it would be important to share my ...

Let's talk about the matcha popularity surge! Can Japan keep up with global demand? In recent years, matcha, Japan's iconic powdered green tea has become a global sensation. Once reserved for ...

Not to alarm anyone, but your favourite iced matcha latte may be under threat. While the earthy green powder has become a staple for health influencers and trendy TikTokers, its intense popularity ...

This week, the group will open 12 in Noho, a new café and retail shop designed to do that via matcha lattes, vibrant ice cream, and experiential tastings. The attention to detail is evident as ...

Matcha is rapidly growing in popularity, with the global market projected to reach $5 billion by 2028, according to Forbes. However, there is a significant challenge: the supply may not be able to ...

(Image: Freepik) A decade ago, Matcha was something you’d spot in glossy travel magazines or on the menus of upscale cafés in Tokyo. But today, India’s urban millennials are sipping it cold ...

Matcha shortage, who? After receiving hit success last year, Mister Donut’s limited-edition Uji matcha range is coming back to our shores in yet another collaboration with Morihan, a famous ...

Matcha, the finely ground green tea powder from Japan, has taken the world by storm, becoming a staple in cafes, kitchens, and wellness routines. But not all matcha is the same. It is widely ...

As we approach the end of March, they've just slashed the price of their popular Matcha Capsules. The Matcha Hair and Scalp Oil is a pre-shampoo treatment that promotes healthier and stronger hair ...