Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each ...

Ideo originally branded the consumer watchdog to communicate its vigilance and transparency. Now it’s facing an attempted takedown. People are just noticing this weird detail in Ford’s century ...

graphic marks—as well as several extended design elements. When applied thoughtfully, and in the appropriate contexts, CU Boulder’s logos and design elements create a cohesive and impactful brand ...

In the Fall 2022 semester, Fordham undergraduates in the Logos Branding Art course taught by Professor Abby Goldstein, engaged in research and development of a logo that would be used on materials for ...