A heavy breed of horse in the dressage arena? It might not be the norm, but a breed as large as a Clydesdale can show lightness, finesse and cadence. Gharson, a 12-year-old gelding belonging to Nicola ...

With a Super Bowl game that wasn’t particularly close or that intriguing after the opening kickoff, the commercials needed to step up this year; our editors think most of ...

The little horse became the hero right after its handler told him he wasn’t quite big enough to go on deliveries yet ... Sunday marked the 47th time the Clydesdales starred in a Super Bowl ad. USA ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale ...

Another Super Bowl marks yet another chance for Budweiser to pull on the heartstrings with nostalgia and tradition. As ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

It's marketing's biggest night! Outside of the actual game and the famed halftime show, many viewers tune into the Super Bowl ...

The world-famous Budweiser Clydesdales will march into Lafayette and Youngsville this weekend, Friday Feb. 7 in Lafayette and ...

The power of heavy horses will be on display at Ross Wilson and his six-strong team of Clydesdales will be at the show, taking passengers for rides on his large wagon. Wilson is a Pongakawa dairy ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...