For at least a few days most weeks, Mei Kawajiri makes hotel calls to celebrities to whip up viral creations, often shared ...

Mei Kawajiri hand-paints and sculpts custom designs for a clientele that includes Heidi Klum and Bad Bunny.

In a nation as culturally rich as Japan, it can be hard to know how to spend your time there. Here are ten of our favorite ...

and salarymen ride the train next to Harajuku girls. The Land of the Rising Sun also has diverse climates and cultural attractions to please every style of traveler. Adventurers can ski Niseko’s ...

The street’s playful vibe birthed the “Harajuku-kei” style, epitomized by icons like model-singer Kyary Pamyu Pamyu. Vehicle-free from 11 AM to 6 PM, it’s a carefree shopping haven—don’t miss trying a ...

Alison Syrett is an editor and writer with over a decade’s worth of experience in the fashion industry covering everything from personal style to shopping recommendations to emerging trends.

Supported by Photographs and Text by Simbarashe Cha Simbarashe Cha wrote the text and made these photographs for Style Outside, a visual column that explores street style around the world.