The rise of Name, Image, and Likeness (NIL) deals has transformed college sports, allowing student-athletes to earn ...

The freshman guard has made an immediate impact on the sixth-ranked Trojans’ roster, especially on defense, with a rivalry ...

USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high school. In October, Watkins and Nike a ...

USC’s JuJu Watkins may be the most entertaining show in the college game. On Thursday, her No. 6 Trojans face a serious test: ...

So, just in time for midterms, let’s pull out the rubrics and see how women’s basketball is doing with their assignments.

It’s yet another crosstown showdown, this time at Galen Center, where No. 6 USC will take on No. 1 UCLA — their first matchup as Big Ten teams. The Trojans, led by Head Coach Lindsay Gottlieb, are the ...

Hubie Brown, arguably the greatest teacher of basketball who has ever lived, worked his final live NBA game as a broadcaster ...

It’s a busy week ahead in women’s basketball with a few top matchups on the schedule that may go a long way in determining ...

Nike unveiled its first Super Bowl commercial since 1998 during Sunday’s NFL broadcast. Created by Wieden+Kennedy Portland, ...

The USC sophomore standout is the heir to Clark's college basketball throne, and having the two youngest and brightest stars ...

Ohio State, led by Taylor Thierry’s 14 points and Cotie McMahon’s 13, struggled to keep up, particularly after Thierry fouled ...

Last season, it often seemed as though USC women's basketball went as far as Juju Watkins went. Behind Watkins' incredible play down the stretch, the Trojans won the Pac-12 Tournament and made a run ...