By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

“I have never tried matcha, and honestly, I do not feel the need to. I am not averse to green juices or healthy food in ...

Just when you thought the matcha madness on Instagram had peaked, we have a fresh crop of matcha-infused Indian classics that ...

When Gaijin’s chef-partner Anand Morwani was on a long trip to Japan in 2024, he noticed that the best matcha — the kind used in tea ceremonies in Japan — had this natural sweetness, a sort of umami ...

Once a meditative Japanese ritual, matcha is now a mainstay in cafés, coolers, cocktails — and culture ...

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring ...

For a long time, India’s relationship with green tea was purely transactional — drink, detox, repeat. But now, there’s a new ...

At the Postcard, iced matcha lattes come in flavors such as blueberry lavender, strawberry rose vanilla, and coconut water mango. A strawberry yuzu matcha tonic is also available. Other, off-menu ...

KIWA is a locally owned Korean teahouse on Frankfort Avenue in Louisville that serves tea, coffee, and small bites. Here's ...

Matcha, a vibrant green tea powder with ancient Japanese roots, has exploded in popularity worldwide. From traditional tea ceremonies to Instagram feeds, matcha is now a sought-after ingredient in ...