By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

“I have never tried matcha, and honestly, I do not feel the need to. I am not averse to green juices or healthy food in ...

Just when you thought the matcha madness on Instagram had peaked, we have a fresh crop of matcha-infused Indian classics that ...

When Gaijin’s chef-partner Anand Morwani was on a long trip to Japan in 2024, he noticed that the best matcha — the kind used in tea ceremonies in Japan — had this natural sweetness, a sort of umami ...

Once a meditative Japanese ritual, matcha is now a mainstay in cafés, coolers, cocktails — and culture ...