Once a meditative Japanese ritual, matcha is now a mainstay in cafés, coolers, cocktails — and culture ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

“I have never tried matcha, and honestly, I do not feel the need to. I am not averse to green juices or healthy food in ...

When Gaijin’s chef-partner Anand Morwani was on a long trip to Japan in 2024, he noticed that the best matcha — the kind used in tea ceremonies in Japan — had this natural sweetness, a sort of umami ...

Once the hidden gem of Japanese tea ceremonies and confectionery, the carefully ground green tea known as matcha has taken the world by storm with its vibrant green color, complex taste that seems to ...

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by ...

At an LA matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green ...

Once a niche wellness drink, matcha is now a revenue-driving staple in India’s café scene. From sourcing strategy to product ...

KIWA is a locally owned Korean teahouse on Frankfort Avenue in Louisville that serves tea, coffee, and small bites. Here's ...

For a long time, India’s relationship with green tea was purely transactional — drink, detox, repeat. But now, there’s a new ...

At the Postcard, iced matcha lattes come in flavors such as blueberry lavender, strawberry rose vanilla, and coconut water mango. A strawberry yuzu matcha tonic is also available. Other, off-menu ...