Lamar Jackson is building a brand around the No. 8, which he wears for the Baltimore Ravens, and isn't afraid to go head-to-head with former athletes who lay similar claim to the number. Among them is Dale Earnhardt Jr., who used the number on his famous Budweiser-sponsored car earlier in his career.

Last week, Dale Earnhardt Jr. was hit with a legal challenge from Baltimore Ravens star quarterback Lamar Jackson regarding a trademark on his styling of the No. 8 used on merchandise, but it doesn't sound like the NASCAR legend is all that concerned about it.

Since then, Junior has run the #8 car in a race for the CARS Tour, a late model short track series in which Dale Jr. is a co-owner. And he’s also released merch featuring his #8 car that many fans associate with the Hall of Fame driver.