Trump looked to maximize his airtime on Super Bowl Sunday with stunts and a first-of-its-kind appearance. To understand President Donald Trump’s media strategy around the biggest television show of ...

An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.

Dunkin's Super Bowl collab with Druski, Ulta's New Orleans activation hosted by Chanen Johnson and Poppi’s influencer-led ...

Fashion was a central theme for Verizon’s Super Bowl LIX activation. “House of Verizon” brought exclusive experiences to ...

Champions League Debrief: Liverpool book their place in the last 16 Liverpool qualify for the Champions League's last 16 but Aston Villa have work to do.

Sparks Global SVP Dan Carter discusses the evolution of marketing campaigns surrounding the showpiece NFL Super Bowl.

With back-to-school season well upon us, brands are tapping into one of the busiest retail moments of the year. This time ...

For Nitin Saini, Vice President of Marketing at Mondelez India, the key to staying relevant is the seamless integration of brand activations across omnichannel platforms. Saini recently at e4m ...

Ed Kiang, VP of video gaming at the NFL, discusses the league’s NFL 4 the Fans Live event series and its broader gaming ...

It's time for football fans to get excited - because the ultimate kit to wear in the stands has just been announced Did you know with a Digital Subscription to The Scotsman, you can get unlimited ...