The Rays had four days to cover over every Yankee logo, mural and picture they could. But Babe Ruth, Derek Jeter and Co.

We'll take a deep dive to answer those questions and more in a comprehensive history of the term's origin ... 1977: The IHSA licenses the term to Pepsi and Wilson Sporting Goods.

Brand collabs often a similar pattern. So it’s remarkable to see Apple modify its logo for each of the 30 Major League Soccer team uniforms. As the 30th season of Major League Soccer (MLS) kicked off ...

Ben & Jerry’s battle with owner Unilever over Palestinians is just the latest example in a long history of entanglement.

With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the ...

In a throwback to peak ’90s pop culture, the Backstreet Boys hit the Daytona 500 with a nostalgic performance and exclusive ...

A 120-year-old, family-owned Swiss watch company has placed the crown at 6 o'clock on its dive watches since 1958. Why hasn't ...

The British public are furious over the rebrand of the beloved books and stationery retailer WH Smith, which has been sold ...

Take me out to the ballgame – that’s what people in Argyle have been saying all along, seeking to continue a tradition of ...