Kendrick Lamar screams Mustard! in the song "TV Off," referencing the producer who worked on the track with him, Mustard ...

Kendrick Lamar, one of hip-hop’s most venerated artists for the past decade, performed “Not Like Us,” a diss track aimed at ...

Kendrick Lamar will perform at the Super Bowl 59 halftime show. He joins the likes of Beyonce, U2 and more who previously ...

The collab dropped at the Grammy's and ahead of the Super Bowl, but Todd Kaplan says its been a year in the making.

With DJ Mustard's new partnership with Heinz, and Snoop Dogg's Cookbook on the New York Times list, creator Ryan Ford shares ...

Last year, Drake and J. Cole famously claimed they were “as big as the Super Bowl.” This year, Kendrick is proving who really ...

There are football people. There are halftime show people. And then, there are commercial people. No matter how you watch ...

Hip-hop producer DJ Mustard is partnering with the condiment king, which includes introducing a new sauce with the brand.

But this time, it’s not just about beats, it’s about eats. Recent Grammy Award-winning producer Mustard has joined forces ...

Mustard’s love of Heinz has long been immortalized in a diamond-encrusted Heinz Mustard chain the two-time Grammy-winner ...

The marketer launched the culturally minded — and perhaps overdue — campaign with a spot that aired during the Grammy Awards.

“Hey Now” features fellow L.A. rapper Dody6 and serves as one of the album’s highlights with a snarling Kendrick at the helm having fun on the mic while powering up like Goku. The Mustard ...