Google, Web traffic and AI Overviews
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Google’s AI summaries are causing a sharp drop in website clicks, prompting publishers to rethink business models amid fears of a “Google Zero” future.
Website links displayed within Google’s AI Overviews saw minimal click-through rates (1 per cent) as well, as per the study.
Mobile drives traffic, but AI search favors desktop. New data reveals a growing divide and a huge opportunity for marketers to rethink device strategy.