January is a time of new beginnings, and Friendly’s Ice Cream LLC, a Wilbraham-based chain of “family friendly restaurants,’’ is tweaking its mojo with a menu upgrade. In the 1950s and ...

The 78-year-old restaurant and ice cream company, which is known for its family-friendly, value-driven dining, has rolled out a diverse selection of fresh offerings for diners to enjoy.

T he family burger and ice cream chain Friendly's has dealt with its fair share of obstacles over the years, including mass restaurant closures, declining sales, and multiple bankruptcy filings ...

Friendly’s turns 90 with a weekend bash, 90-cent ice cream scoops, free treats for rewards members and other giveaways.

So when I heard Friendly’s was turning 90 and bringing back beloved classics like certain SuperMelts, apps and ice cream treats, I knew it was time to go back to dine in (we still go to Friendly ...

My father and his girlfriend chose BLTs ($11.99) — from the Seniors’ menu, a value offering that, like the kid’s menu, ... FRIENDLY'S ICE CREAM FINALE. Back to the task at hand: ...

As early as the 1940's, Friendly's had added new items to its menu, branching out by serving savory dishes including burgers and expanding its reputation for serving excellent ice cream-based ...

“Friendly’s has always been a favorite stop of ours … a memorable place where we bonded as brothers over ice cream and delicious food," said Kevin revealing that their band's name was ...

In honor of the Jonas Brother’s 20th anniversary of making music, brothers Nick, Joe and Kevin have teamed up with Friendly's Ice Cream, bringing three all new flavors in one carton. Having grown up ...

Premium Friendly’s ice cream vs frozen dairy desert. The TikToker noted that all Friendly’s products are not the same. Based on its label, the ingredients may be entirely different.