This solar-powered scent is a day spent sunbathing in Saint-Tropez bottled. The deliciously summery fragrance opens with a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Sephora started as a perfume shop in France and grew into a giant beauty chain over its 55-year history. Here's how Sephora ...

I'm lucky enough to have an infinite supply of perfumes thanks to my job as a beauty editor. I've got a cabinet full of ...

Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

Let's celebrate National Fragrance Day with these highly underrated perfumes that shoppers (and this editor) can't get enough ...

One Cosmo editor says: "I've been keeping this in my bag to layer with practically every scent I own since the weather started to get a bit warmer and I wanna smell spring-y. The compliments have been ...

The concept of a fragrance wardrobe is just like that of garments: a carefully curated assortment of scents that truly fit ...

In the world of PerfumeTok, Delina went viral with 105.6 million posts for its fruity floral fragrance that wraps skin in ...

Aedes's new incense line, made by master artisans in Kyoto, infuses a centuries-old Japanese craft with the finest French ...

There's a reason why shoppers are flocking to this cult-favorite hair and body mist from Sol de Janeiro — get the details!

Hair perfume is having a moment with brands like Byredo, Dior and Chanel getting on board. So, we've ranked the best and most ...