In 2010, enterprise software company SnapLogic tried an entirely new business model that was wildly popular in the consumer world: “freemium.” All the cool consumer apps like Spotify ...

Lee, Clarence, Vineet Kumar, and Sunil Gupta. "Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics." Diss., Harvard Business School, 2013 ...

Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

The hope is that you’ll use the free portion of the app and become convinced that paying for the premium features makes sense ...

Maynard Webb offers advice to one early-stage founder on charging early-stage customers, and another who wonders whether to offer an app for free. Spotify Aiming To Push Prices Down With Music ...

would it be a good idea for you to offer a freemium marketing strategy or a premium revenue model? Consider the appropriate response deliberately on the grounds that the achievement of your mobile ...

Freemium apps (free to download ... payments an attractive option for App Store shoppers is the key to coming up with a sustainable business model. Apple’s isn’t the only store where developers are ...

TransUnion (NYSE:TRU) has announced the launch of its new direct-to-consumer experience in the U.S., enabled by its strategic collaboration with Credit Sesame, a leader in the credit management space.

Spotify's business model is extremely attractive to all growth investors. First, the business is based on a freemium model, where listeners can access most of the services for free, but they can ...