Both YouTube Shorts and Instagram Reels look and feel like TikTok, meaning they could serve as reliable landing spots for pharma brands if the latter app goes dark once again. With that prospect in ...

Forget glossy campaign reels. The damage to Brand USA is showing up in the data – and on the faces of would-be visitors ...

Meta is also introducing keyword search in Instagram’s creator marketplace to provide more granularity when searching for a ...

In India, non-licensed use of a song can invite court cases and damages ranging from ₹20 lakh to ₹5 crore based on the ...

Brands will have access to Meta's creator discovery and content recommendation tools, as well as new creator insights for businesses in Instagram’s creator marketplace.

In this article, Sharat Kumar, Director at Crazy Few Films, delves into the evolving landscape of brand marketing, examining ...

Fools' Day, brands come up with playful campaigns to engage their audience. ixigo has been launching fun, travel-themed ...

Meta has unveiled AI-powered tools to help brands discover creators, optimise partnerships, and enhance marketing performance ...

Content creator and social media influencer Kusha Kapila has launched her innerwear brand, UnderNeat, after months of organic audience-building through social media content. The brand focuses on women ...

Digital creators are evolving from mere brand endorsers to crucial advisors in narrative building and engagement strategies ...

Meta is introducing AI tools to help brands discover and collaborate with Instagram creators more efficiently. Heres what’s ...

Instead of scrolling through endless profiles, brands can now search for creators using keywords like “gadget unboxing” or ...