Certain words are just inherently more memorable. Entrepreneurs can use certain words to stand out and influence listeners.

Hyperbole examples are all around you, but what, exactly, is hyperbole, why do we use it and how do these funny sayings shape ...

I am not suggesting that the merely singular “they” be capitalized. “A person can’t help Their birth” is unnecessary, because there is no ambiguity involved. However, with the new usage, where “they” ...