The color match is impeccable. Do not sleep on this Elf foundation. It is the truth.” It’s truly difficult to ignore all the emphatic endorsements left in the foundation’s Amazon reviews ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. We need something that won’t make us look cakey, and ...

When I saw it at Target at the time, I stopped in my tracks. ELF Cosmetics is known for its dupes of popular makeup products, but this looked so similar to the famous Supergoop product.

One product that has piqued our interest lately is e.l.f.’s Soft Glam Satin Foundation. e.l.f.'s Soft Glam Satin Foundation comes in 36 shades and is billed as a medium buildable coverage liquid ...