A Duracell Super Bowl commercial was designed to make viewers think Fox announcer Tom Brady had run out of power in the ...

Life test measures how a battery endures repeated charge-and-discharge cycles at hot-climate engine-compartment temperatures. The more cycles endured while maintaining a higher voltage, the higher ...

Remember Duracell’s PowerCheck? The idea was that a strip built into the battery would show if the battery was good or not. Sure, you could always get a meter or a dedicated battery tester ...

Presidents’ Day sales are in full swing now that we’re a week away, and we found so many hot new deals to share. Laptops from ...

Life test measures how a battery endures repeated charge-and-discharge cycles at hot-climate engine-compartment temperatures. The more cycles endured while maintaining a higher voltage, the higher ...

Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked ...

Brady suffers an on-air power failure and needs the help of a Duracell scientist. It's a new character the battery company introduced this past fall to highlight its products' power boost ...