As you are contemplating a branding or growth strategy through different types of marketing, consider EDMM as an option. Not ...

The beauty of modern-day marketing is that it’s not about choosing just one channel. Direct mail and digital are partners in persuasion.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

In an era dominated by digital communication, businesses often focus on online marketing strategies such as social media, ...

Three special words dominated the 90s: You’ve got mail ... For example: If a warm lead goes cold and stops taking your calls? That triggers a follow-up postcard. If someone buys your cheapest ...

Don't miss out on the headlines from Lifestyle. Followed categories will be added to My News. But this is no birdhouse; the archipelago’s blue-footed boobies, winged albatross and magnificent ...