People process visual content up to 60,000 times faster than big blocks of text. When used strategically, images, graphics, ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

The UMass Lowell Branding Guide (pdf) has been created to ensure that all ... consistent and positive image of the university. Use the standard logo Must not be smaller than 1.5 inches wide Athletics ...

More than a logo or tagline, our brand platform establishes the brand and is the foundation from which all marketing decisions are made. If a message falls outside our brand promises—real people, ...

There was a time when branding was all about consistency; logos stamped on billboards ... not like a random PR stunt. Role of creative agencies This shift isn’t accidental. It is orchestrated, ...