Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google ...

Corporate events and experiential marketing programs for brand engagement have vastly different goals, audiences, and ...

The announcements came as Spotify held its first advance event in New York Wednesday for advertisers, ahead of the ...

After finally achieving profitability, the streaming platform wants to be a healthy alternative to “doom scrolling.” ...

The digital-first approach is no longer enough. Consumers are fatigued by overproduced campaigns and AI-generated content.

But TV brands, especially more budget ones like Vizio, are increasingly looking for new places to show ads. And one of the ...

The reality is that focusing solely on revenue overlooks the strategic value of marketing, which is key to driving sustained ...

After more than 14 years at Paramount Global and Viacom, marketing exec Josh Line has departed to join Yahoo as CMO.

Amazon's AWS, contributing significantly to operating profits with high margins, is expected to sustain growth. Read why AMZN ...

Pinckney Hugo Group, a marketing communications firm, has hired Mary Austin, of Jamesville, as an account manager.

This certification reflects the company's commitment to fostering a positive and enriching work environment for all employees ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...