New publisher Sean Manning wants to transform the literary institution into a viral powerhouse, starting with a $100 ...

Bank of America (BofA) has downgraded its ratings on Zomato and Swiggy, citing concerns over slowing growth in food delivery ...

Leaders from Creator and Gen3 Marketing discussed how UGC, AI and social platforms like Pinterest are reshaping creator ...

With the IPL season proving to be a high-impact marketing window, McDonald’s India (West & South) is rolling out an ...

Currently leading brand and cultural initiatives at Zepto, Mendiratta has played a crucial role in shaping the company’s ...

Top industries driving the projected Rs. 550 crore IPL 2025 influencer spend: entertainment (30%), FMCG (25%), electronics ...

With the Indian Premier League (IPL) 2025 set to begin, brands are gearing up to spend an estimated Rs 550 crore on ...

According to an analysis by Qoruz, an influencer marketing intelligence platform, IPL 2025 is expected to witness an ...

Influencer engagement skyrocketed, with 3,15,000 posts from influencers about cricket, driving a massive 3.2 billion ...

As per industry reports and pundits, brands are expected to invest heavily in influencer partnerships with demand surging for ...

Tonic Worldwide's Sudish Balan explores the ethical dilemmas of FOMO marketing, highlighting how urgency-driven tactics can ...

Brittany Knollmiller has spent the past 15 years navigating the food and beverage industry, gaining firsthand experience in ...