Inside Coca-Cola’s packaging overhaul
Coca-Cola is advancing its “World Without Waste” strategy, targeting 100% recyclable packaging by 2025 and 50% recycled ...
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How Coca-Cola creates billion dollar brands
The Coca-Cola Company now boasts 30 billion-dollar brands: from classics such as Coca-Cola and Sprite to newer winners like ...
The Cool Down on MSN3d
Coca-Cola sparks discussion with campaign at one of the world's largest gatherings: 'I plan to teach my children the same'
This campaign has been a testament to what can be achieved when we come together." Coca-Cola sparks discussion with campaign at one of the world's largest gatherings: 'I plan to teach my children the ...
Coca-Cola’s $700m account review is a timely test of WPP’s media model
WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on ...