Harding did not. This slogan appears to be a tactic Harding’s campaign used to paint Cox as a cocktail-sipping, ...

But sometimes a clever slogan can go beyond its goal of grabbing ... Dave Shelton and Liz Whiston were tasked with creating an advertising campaign which would help wood varnish company Ronseal ...

There has also been an increasing number of women voters, which plausibly hints at the changing nature of political communication and the feminisation and professionalisation of campaign practices.

Presidential slogans have the potential to be powerful: a force for change, a rallying cry. They can also be completely forgettable. A good presidential campaign slogan is memorable, meaningful ...