Whether you prefer the scent of Paris or your grandma's kitchen, we've got the perfect match for you. As the chill sets in, ...

We got the scoop on all of spring 2025's biggest fragrance trends from three perfume experts. Read on for what they shared.

Las Vegas(KLAS)-Linda G. Levy, President of The Fragrance Foundation, shares what scents are trending for the spring season.  This year, Levy says we’re leaning heavily into zesty citrus ...

Mummy aroma may provide insight into social class and historical period, according to a team of trained mummy sniffers ...

These 9 long-lasting perfume oils will have you turning heads in 2025—without breaking the bank. From sweet and fruity to ...

Lattafa fragrance for men. Our list features 9 top picks under ₦50,000, including oud, gourmand, and fresh scents.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

With the sun rising, people stumbled out of bars and saluted the trash collectors. A drunken couple shrieked and leaped onto ...

If you're looking for a dose of positivity, then fruity scents are the best pick. Givaudan's research shows there's a strong ...

We spoke with a Bona scent professional to uncover the most popular fragrances that consumers want in cleaning products.

So, the top notes of this long-lasting are Italian lemon, blackcurrant, and Sicilian Bergamot (which is a fresh, citrus-y ...

Eilish’s fourth fragrance, Your Turn eau de parfum, has now made its debut, featuring a robust blend of ginger, peach skin, and Australian sandalwood notes. Like each of Eilish’s perfumes ...