We got the scoop on all of spring 2025's biggest fragrance trends from three perfume experts. Read on for what they shared.

A handful of new, captivating men's fragrances by names like Dior and Hermès offer a stronger take on category leads. Here's ...

Las Vegas(KLAS)-Linda G. Levy, President of The Fragrance Foundation, shares what scents are trending for the spring season.  This year, Levy says we’re leaning heavily into zesty citrus ...

Mummy aroma may provide insight into social class and historical period, according to a team of trained mummy sniffers ...

Warmer temperatures, longer days and a visual transition from white and gray to gold and green. Spring may not technically be ...

A luxurious Arabic perfume, Lattafa Yara blends tropical, floral, and warm notes, making it an exquisite choice for women who ...

If you love the clean, uplifting scent of citrus, this Citrus Simmer Pot is the perfect way to naturally freshen your home.

These 9 long-lasting perfume oils will have you turning heads in 2025—without breaking the bank. From sweet and fruity to ...

From 'Arabian Nights' to 'Midnight in Milan', candles by Glasshouse Fragrances transport you to luxurious destinations around ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Celebrating adventure and individuality, the latest fragrance release features a wondrous cast of characters inspired by the ...

L’eau Nue incorporates citrus aromas like green mandarin and bergamot ... when she was first appointed a brand ambassador for ...