The 50ml bottle costs £222, but we've discovered that you can get a 10ml atomizer for £40 at Fenwick. This means you can ...

MANILA, Philippines — The stars aligned, and the air was filled with so much fragrance at SM Beauty’s Scentsorium Fragrance ...

We got the scoop on all of spring 2025's biggest fragrance trends from three perfume experts. Read on for what they shared.

Las Vegas(KLAS)-Linda G. Levy, President of The Fragrance Foundation, shares what scents are trending for the spring season.  This year, Levy says we’re leaning heavily into zesty citrus ...

Mummy aroma may provide insight into social class and historical period, according to a team of trained mummy sniffers ...

A luxurious Arabic perfume, Lattafa Yara blends tropical, floral, and warm notes, making it an exquisite choice for women who ...

If you love the clean, uplifting scent of citrus, this Citrus Simmer Pot is the perfect way to naturally freshen your home.

These 9 long-lasting perfume oils will have you turning heads in 2025—without breaking the bank. From sweet and fruity to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Lipa revives her cover of George Michael’s “Freedom! ’90” in the new spot, in which she wears a belted Saint Laurent one-piece with gold hoops. The cutout swimsuit ($780) features a strapless ...

Hundreds of thousands of people take to the streets of New Orleans to celebrate Mardi Gras with parades and partying, leaving behind an avalanche of waste.

If you're looking for a dose of positivity, then fruity scents are the best pick. Givaudan's research shows there's a strong ...