But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

Winter makeup tends to be synonymous with vampy lipsticks and deep eyeshadows. But the latest launches prove the rules are meant to be broken, with new options for shimmery highlighters for ice queens ...

I first discovered black eyeliner early teens—a relationship I was faithful to until I turned 40. But once stress, lack of ...

For Gucci Beauty’s global makeup artist, cosmetics are more than decoration—they’re a tool for unlocking identities.

Florence Pugh's eyelashes have me questioning everything I know about the best mascara application. For years, I was ...

Mark Consuelos and Kelly Ripa are putting eyeliner rumors to rest. On a recent Live With Kelly and Mark episode, the married ...