If there's one thing we know about rebrands, it's that many consumers hate change. From the biggest branding evolutions to ...

For years, social media users have shared what they describe as Netflix's original logo featuring black lettering and a ...

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From the biggest branding evolutions to the tiniest logo tweaks, when a change comes there's guaranteed to be some strong ...

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You are not only looking at a logo but staring at a piece of history, at a slice of culture, at a testimony to how to get branding right. This is no ordinary corporate symbol ... and black became the ...