By making some strategic updates to its website, a company can foster deeper connections with customers, improve UX and significantly boost conversion rates.

A giant pine nut, for example, led to the logo for Statera Watch Co, a fledgling brand on the country’s watch scene.

The Toyota logo has been in use for over three decades - but there's one feature of it that many of us have only just noticed ...

A Top 10 list outlining the 10 most iconic car logos, including their genesis, their history, and their evolution though the ...

Intelligent Bio Solutions (INBS) announced that the Company has been granted a patent in the United States relating to its Intelligent ...

Monogram logos, which feature stylized initials or letters, are among the most iconic and memorable types of branding. They ...

Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each ...

Once-trendy-logos can often become relics of the past. For example, logos in the ... Your logo is far more than just a design; it is the heart of your brand identity. Regularly assessing whether it ...

And it seems the company wants ... from the same source for an example there), but they offer a general idea of Google’s hardware. And, from the looks of it, the design won’t be changing ...

and the initial discussion will likely center on the merits of the new logo, color scheme and mission statement to “rally the world.” Away from the new design and the soundbites, the governing ...

Peter Gratton, M.A.P.P., Ph.D., is a New Orleans-based editor and professor with over 20 years of experience in investing, risk management, and public policy. Peter began covering markets at ...

Once you’ve determined this, you can focus on what makes your business special, attract the right customers and stand out. Example: if you run a coffee shop business, your USP might be offering ...