When your organization has multiple products and services, how do you brand? When it's more appropriate to sub-brand vs. start anew.

And in a market saturated with noise, that kind of clarity doesn’t just attract attention. It earns belief.

As the business landscape evolves, LLCs provide a solid foundation for sustainable growth and generational success.

New Brand Group Structure. As of the fourth quarter of Fiscal 2022, Wolverine Worldwide reorganized its portfolio of brands into three reportable segments: Active Group, ...

Inspire Brands realigned its corporate structure earlier this month to focus on three areas of operations: brands, commercial and company restaurants and growth, according to a press release ...

“Our unified brand structure is an illustration of our commitment to providing advisors with choice and flexibility to help them build successful businesses.” As part of the name change, both ...

As a Limited brand,... CHICAGO (CBS.MW) -- Sears Roebuck said Monday that it has acquired the rights to the Structure brand from Limited for under $10 million. Skip to main content ...

Sears, Roebuck & Co., the largest U.S. department store chain, bought the Structure name from Limited Brands Inc. for less than $10 million to add more well-known clothing lines to attract younger ...

Corporate housing supplier BridgeStreet Global Hospitality announced a new brand structure that CEO Sean Worker said was designed to bring more transparency to the company's products and pricing ...

Restaurant Brands International Inc., the fast-food company formed by the merger of Burger King and Tim Hortons, unveiled its senior executive team as it began trading Monday in Toronto and New York.